AMT.MARKETING CASE STUDIES

Read about some of our success stories with our clients and projects.

MAZATLAN BIRD FESTIVAL SHOWCASES THE ACCESSIBLE AND SAFE WORLD CLASS BIRDING AREAS AND AMAZING BIRDS OF SINALOA NEAR THE BEACH RESORT OF MAZATLAN TO HELP START BIRD TOUR ECONOMY

February 20, 2009

Successful organization of the Mazatlan Bird Festival

With a rich program including renowned international and Mexican guest speakers, bird art and photography exhibits, a trade show and excellent birding trips guided by competent bird tour leaders from Mexico, the US and Canada, the Mazatlan Bird Festival could become the most important bird festival in latin america.

The Challenge:

Obtaining the necessary buy-in from hotels, Mazatlan tourism promotion organizations, and Sinaloa secretary of tourism to commit to funding, promoting and hosting an international bird festival in Mazatlan.

The Solution:

Working with our connections in the Mazatlan tourism industry and the state government and revealing to them the growing importance and economic impact of birders, birding and bird festivals internationally. Showing them that we have both the expertise and
key allies such as Pronatura Noroeste, Mexico’s largest and oldest conservation organization, the CONABIO (National Commission for the Knowledge and Use of Biodiversity, a permanent inter-ministerial commission of the Federal Mexican government), expert birders and first hand knowledge of the birdlife in the Mazatlan area and the state of Sinaloa and other bird festivals in Mexico and the US we obtained the necessary funding.

TUFTED JAY PRESERVE, A BIRDING PARADISE & COMMUNITY BASED ECOTOURISM & CONSERVATION EASEMENT IN MEXICO’S SIERRA MADRE OCCIDENTAL

October 26, 2008

Our participation in the establishment of the Tufted Jay Preserve

Inspired by the Needs and Passions of Decades of Visiting Birders from Around the World, the Tufted Jay Preserve Along the Mazatlan Durango Highway is an Example of a Conservation and Ecotourism Project Benefiting a Logging Community

The Challenge:


Convincing the Ejido EL Palmito logging community to bet on and commit to conservation and ecotourism and obtaining the necessary partners and funds to secure a conservation easement. To develop a community based ecotourism project and protect the enigmatic and highly endangered Tufted Jay.

 

The Solution:


Working with key allies such as Patricio Robles Gil, one of Mexico and the world’s preeminent wildlife photographers, a leading Mexican conservation organization in ProNatura Noroeste, the CONABIO (National Commission for the Knowledge and Use of Biodiversity, a permanent inter-ministerial commission of the Federal Mexican government) and gaining the trust of the community leadership and members, a plan to secure the funding to establish the conservation easement was developed and put in motion.
 

New Site Provides Platform for Adventure Tour Operators, Entrepreneurs and Destinations
To Promote Their Adventure Travel Offerings

The Challenge:

 

In a global adventure travel industry worth over $263 billion US, Mexico is a megadiverse country (biologically and culturally) that offers countless adventure opportunities and world class experiences in stunning locations.  Mexico is ranked 13th in an adventure tourism development index conducted by Adventure Travel Trade Association(ATTA) in 2015 with an estimated 2,300+ ecotourism companies (SECTUR 2014) and 14 million + visitors to the country’s 180 Natural Protected Areas. Read More..

RE-BRANDING, NEW WEBSITE & LOGO IDENTITY

February 09, 2018

Success of Estrella del Mar’s Revamped Marketing Campaign

THE CHALLENGE:

 

Estrella del Mar, a 900-acre gated beach and golf resort and community in Mazatlan, Mexico, recently underwent new ownership after sitting idle for eight years after the real estate market collapsed in 2008.

THE SOLUTION:

 

The new owner of Estrella del Mar wanted to put his own stamp on the resort. Because of that and because Estrella del Mar had fallen off the radar screen over the past eight years of marginal marketing, we focused on developing a defining brand concept to distinctly position and differentiate the resort Read More

IMPLEMENTING SUSTAINABLE INITIATIVES TO GENERATE POSITIVE EXPOSURE, COMMUNITY GOODWILL & INCREASED REVENUES

August 10, 2016

Bokashi Zero Food Waste Program For Golf Course

THE CHALLENGE:  

 

To help our client, a golf club featuring a championship golf course, restaurant and new wedding venue, help attract new members as well as more golfers and weddings and to generate local publicity and ultimately, increase their revenue.  The course had not made its budget in its 10 years of operation and never received any publicity.

 

THE SOLUTION:

 

Sustainable initiatives can drive revenue and membership as well as generate positive exposure and community goodwill.  Between their golf club restaurant and hosting weddings every weekend of the year in their banquet venue, the club was generating over four tons of food waste which they were paying thousands of dollars to haul to their local landfill.  We pitched their executive chef on implementing a Zero Food Waste program Read More..

REBRANDING & POSITIONING MEXICO’S LARGEST INDEPENDENT

October 26, 2013

Success of El Cid's Revitalization

 

THE CHALLENGE:

 

With new Mexican destinations such as Los Cabos, Cancun and Riviera Maya being developed, El Cid was losing its market share and its occupancy had dipped to 45%.


THE SOLUTION:

 

The property had never conducted research in its 20 years of operation. Read More

DESTINATION MARKETING - VIRGINIA

August 13, 2017

Creating Private-Public Partnerships

 

THE CHALLENGE:

 

To attract people from out of state to golf and ski in Virginia.

 

THE SOLUTION:

 

To unify the competitors of both the ski and golf industries in Virginia in order to create associations that would partner..Read More

September 09, 2014

Success of Wintergreen Resort PR Campaign
THE CHALLENGE:

 

Wintergreen Resort was only known as a regional ski resort and real estate community. The challenge was to build awareness for Wintergreen as a national, year-round resort destination. Read more..

More Case Studies Coming Soon!

August 16, 2017

More AMT.MARKETING case studies coming soon!

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